Digital Marketing Assistant
Job Placement title: Digital Marketing Assistant
Job Placement summary:
The Digital Marketing Assistant will work with the digital marketing team to drive high quality traffic to the company website through SEO, PPC and Social media channels to generate high conversion rates and quality leads. The Digital Marketing Assistant will have good digital marketing background with knowledge of SEO, understanding of PPC, excellent copywriting skills as well as CMS experience
Primary responsibilities:
- Work with the marketing team to develop and implement SEO and PPC strategies
- Optimise Ad Campaigns and website pages to increase conversation rate and reduce cost per conversion
- Produce new Ad campaigns in line with the product launch plan
- Monitor Ad campaign results and proactively make strategic PPC campaign recommendations
- Co-ordinate link building strategies
- Assist with the monitoring of budgets and adjusting bids
- Weekly review of negative keywords
- Conduct keyword research and selection for PPC and SEO projects
- Continually work on Search Engine Optimization of the website, identifying existing content and product pages with low-quality traffic, reviewing and optimising to increase ranking within SERPs
- Work with the Technical Content Writer to ensure content is SEO friendly prior to publishing
- Monitor and analyse the success of content and conversion rates, reporting back to the wider marketing team with suggestions going forward
- Increase engagement and brand awareness through regular scheduled social media posts Secondary responsibilities:
- Innovate and present new marketing platforms and strategies
- Stay up to date with the latest trends and changes within PPC and SEO
- Assist with updating the website as and when required
Please send your CV to hr@boosteducationservice.co.uk
Essential skills, experience, and qualifications:
Person Specification and experiences:
- A degree in marketing or experience working in the digital marketing
- Must have some knowledge of Google Ads, Facebook ads campaigns, Bing Ads, Email Marketing and Search Engine Optimization
- Knowledge of analysing data through platforms such as Google Analytics and any other platform
- In-depth knowledge of marketing techniques and
- Proficient in MS Office and marketing software
Number of hours per week: 25-30 Hours per week
Working pattern and contracted hours (including any shift patterns):
- Location – London, Newcastle, Manchester, Leads / Remotely
- Working Hours between 9 to 6pm
