MSc Marketing

Marketing as a discipline is predicated on the idea that in order to survive and thrive organizations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever-changing and highly competitive world, this is as true as it ever was. That’s why we start by taking an in-depth look at customers and their buying behavior, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate the spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion. A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

SEMESTER 1
Core modules

• Understanding Consumer Behaviour
• Contemporary Marketing Research
• Marketing Management in the Digital Age

Optional modules – you will choose one of the following: 

• Mediated Communications: Theory and Practice
• Accounting For Decision Making
• Leadership
• International Operations and Supply
• International Business Context

SEMESTER 2
Core modules

• Introduction to Research
• Strategic Marketing in a Global Context
• International Marketing Communications
• Creativity and Personal Development

Optional modules – you will choose one of the following: 

• Entrepreneurship
• Contemporary Challenges in Global Business
• Branding

SEMESTER 3 

Core modules

• Research methods

After you have completed the taught modules of the course, you will undertake a large project to further develop your knowledge in a specific area of marketing. You will choose from one of the pathway options below.

• Research dissertation
• Consultancy Project
• Entrepreneurship pathway
• Placements Pathway

Employability

This program is designed to give you an in-depth understanding of strategic marketing management, with optional modules allowing you to tailor your studies towards the more creative aspects of communications or to marketing research and data analysis, depending on your interests. Key transferrable skills, such as high-level communication, critical thinking, and problem-solving, are embedded within the program to maximize your career opportunities.

Marketing graduates can be found in a wide variety of roles, working for bespoke marketing and creative agencies or within a wide range of organizations in the private, public, and not-for-profit sectors. Past graduates on similar courses have secured positions in a range of industries, including digital marketing agencies, media, retail and financial services.

On completion, you’ll be ideally placed to pursue further postgraduate studies at MPhil or Ph.D. level.

Examples of the roles you might progress to during the course of your career include:

• Advertising manager
• Brand manager
• Content designer
• Creative director
• Data and analytics manager
• Market analyst/researcher
• Marketing manager/consultant
• Social Media Manager