BSc (Hons) Marketing

This program prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behavior, digital marketing, social media marketing, brand management, and corporate social responsibility. The program adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The program is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice, and any marketing-related role.

Year 1

• Mental Wealth 1: Academic and Digital Proficiency (core)
• People and Organisations (core)
• Foundations of Marketing (core)
• Fundamentals of Business Accounting (core)
• Fundamentals of Economics (core)
• Business Statistics and Data Analysis (core)

Year 2

• Mental Wealth 2: Graduate Employability Competencies (core)
• Marketing Research Methods (core)
• Integrated Marketing Communications (core)
• Consumer Behaviour (core)
• Digital Marketing (option)
• Sustainable Operations & Supply Chain Management (option)
• Introduction to Finance and Accounting (option)
• Marketing Internship (option)
• Optional Placement Year (option)

This course offers the opportunity of placement between years two and three.

Year 3

• Mental Wealth 3: Global Enterprise and Consultancy Practice (core)
• Corporate Social Responsibility and Ethics (core)
• Applied Marketing Project (core)
• Contemporary Issues in Marketing (core)
• Brand Management (core)
• Social Media Marketing (core)

Employability

This program will prepare you for professional careers in marketing management, advertising, public relations, brand management, and any marketing-related career.