BSc (Hons) Marketing (with Foundation Year)

This program prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behavior, digital marketing, social media marketing, brand management, and corporate social responsibility. The program adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The program is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice, and any marketing-related role.

Foundation Year

• Developing Academic Skills (Core)
• Developing Academic Literacy (Core)
• Mental Wealth: Employability in a Changing World (Core)
• Inside Business (Core)
• Global Business and Enterprise (Core)
• Connecting to Business and Employment through Volunteering (Core)

Year 1

• Mental Wealth 1: Academic and Digital Proficiency
• People and Organisations
• Foundations of Marketing
• Fundamentals of Business Accounting
• Fundamentals of Economics
• Business Statistics and Data Analysis

Year 2

• Mental Wealth 2: Graduate Employability Competencies
• Project Management
• Integrated Marketing Communications and Digital Media
• Consumer Insight
• Sustainable Operations & Supply Chain Management
• Introduction to Finance and Accounting
• Business Management Internship
• Optional Placement Year

Year 3

• Mental Wealth 3: Global Enterprise and Consultancy Practice
• Corporate Social Responsibility and Ethics
• Applied Marketing Project
• Strategic and Contemporary Issues in Marketing
• Brand Management
• Social Media Marketing

Employability

The course will equip you with the knowledge, resources, and opportunities to thrive in a marketing career. Our strong focus on employment skills will give you a head start, and you’ll set up and maintain a professional development e-portfolio to showcase your talents and achievements to potential employers. As marketing is such a crucial aspect of the business, plenty of firms are on the lookout for bright graduates. These include companies in sectors as diverse as retail, manufacturing, the automotive industry, food and drink, pharmaceuticals and healthcare, utilities, chemicals, construction, charities, and local and central government. Your degree could also be a stepping-stone to a marketing, branding, communications, digital media, and public relations career in any sector you choose. Marketing is needed in sectors ranging from fashion and retailing to consultancy, banking, and even the oil industry. Whatever direction you go in, our Careers and Student Employability team will provide practical support – and you can use their services even after you’ve graduated. We also run a dedicated employability program for business and law students, called Employ. It includes employability workshops, skills training sessions, guest speaker events, voluntary work, student ambassador roles, and work experience opportunities. This program is academically underpinned and industry-facing, providing our graduates with a high level of knowledge and skill for the job market, as well as crucial professional qualifications thanks to our close work with the Chartered Institute of Marketing.