BA (Hons) Media, Communications and Creative Practice

The course provides you with the critical skills to analyze and contextualize a variety of media and cultural forms, including films, photography, advertisements, news, and digital media. You’ll also have the opportunity to explore your own creativity in producing cultural artifacts, with opportunities ranging from documentary-making to social media development, and from photographic installations to magazine production. The media building provides students with access to Apple Mac computers, lighting, and photographic studio and sound recording facilities, together with support from media technicians, to ensure students can deliver work of the highest quality.

Year 1

• Reading Film and Media
• The Photographic Message
• Digital Video
• Audiences: From Moral Panics to Digital Cultures

OPTIONAL MODULES

• Introduction to Television Studies
• Film Animation: History and Theory
• History, Media, Memory: The Presentation of the Past in Contemporary Culture
• Social inequalities in the contemporary world
• Computer Animation and Multimedia
• Modern European Film and Television
• Film and Culture
• Sound for Moving Image

Year 2

Year 3

• Race and Sexuality on Screen
• Approaches to Screenwriting
• Visual Pleasures: From Carnival to Disney
• Music, Conflict and Social Change
• Sustained Media Practice – ISP
• Work Experience in Media, Communications, and Culture
• Media Dissertation
• Postmodernism: Fiction, Film, and Theory
• Modernist Manifestos and Magazines
• Crime in Neoconservative America
• Creative Magazine Production
• Celebrity

Employability

The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a broad variety of roles both within the creative industries and beyond. Previous graduates have gained employment in fields ranging from film-making and TV production to journalism and public relations, graphic design, and marketing. We regularly invite alumni back to give current students an insight into how they’ve transferred their skills to the workplace. Regardless of which career you pursue after Keele, employers will want evidence of the range of skills and personal qualities you possess and which are required for the job. Your degree is clearly important in this respect but doesn’t forget the extra-curricular activities, positions of responsibility, jobs, and voluntary work you may have been engaged in while studying at Keele. These activities allow you to demonstrate the skills and personal qualities required by employers and will be vital in your attempts to secure graduate employment.