BA (Hons) Marketing and Media

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments, and other organizations. In the marketing modules, you’ll learn how to plan and implement a successful marketing strategy. In the media modules of the course, you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post-production skills. You will study a distinctive combination of media theory and creative media practice, with opportunities to tailor the course depending on your own skills and interests.

Year 1

• Marketing Principles
• Consumer Behaviour 1
• Reading Film and Media
• The Photographic Message

OPTIONAL MODULES

• Quantitative Methods I
• Introductory Microeconomics
• Advanced Business English Communication
• Business Law
• Accounting Principles
• Management in Context
• Global Business Environment
• Academic English for Business Students (Part 1)
• Academic English for Business Students ( 2)
• The British and Global Economy
• Quantitative Methods II
• Introduction to International Business
• Multinational Enterprise Business Perspectives
• Introduction to Television Studies
• Film Animation: History and Theory
• History, Media, Memory: The Presentation of the Past in Contemporary Culture
• Social inequalities in the contemporary world
• Computer Animation and Multimedia
• Modern European Film and Television
• Film and Culture
• Digital Video
• Audiences: From Moral Panics to Digital Cultures

Year 2

• Consumer Behaviour 2
• Digital and Marketing Communications
• Researching Media, Communications and Culture
• Creating Awareness Campaigns

OPTIONAL MODULES

• Statistics with Bloomberg
• Professional development
• Marketing Research
• Corporate Governance and Social Responsibility
• Social Enterprise and Alternative Organising
• Gender and the Cinematic Gaze
• Adaptation
• Thinking Photography
• Documentary: Theory and Practice
• Work Placement for Humanities Students
• Science Fiction Cinema: Utopias and Dystopias
• Global Popular Cinemas
• Making the News
• Social Media and Society

Year 3

• Strategic Marketing Management
• Placement Year
• Marketing and Globalisation

OPTIONAL MODULES

• Contemporary Retail Environments
• Digital Marketing in Practice
• Marketing Insights – ISP
• Enterprise Business Plan
• Race and Sexuality on Screen
• Approaches to Screenwriting
• Visual Pleasures: From Carnival to Disney
• Music, Conflict and Social Change
• Sustained Media Practice – ISP
• Work Experience in Media, Communications, and Culture
• Media Dissertation
• Postmodernism: Fiction, Film, and Theory
• Modernist Manifestos and Magazines
• Crime in Neoconservative America
• Creative Magazine Production
• Celebrity

Employability

The course will equip you with a range of contemporary skills which are in demand in every type of organization, not just in commerce and industry but also in the public sector, political parties, charities, and educational institutions. You could apply your skills in-house with an organization or in an agency (such as advertising, web, market research, or branding) or in print, online, or broadcast media. You may also choose to specialize in a field such as a video, TV production, or social media.

Jobs that a graduate of this course could go on to do:

• Market Researcher
• Marketing Executive
• Media Buyer
• Media Planner
• Advertising Account Executive
• Public Relations Officer
• Public Relations Officer