Marketing EdTech Manager (Focus on AI)

Marketing EdTech Manager (Focus on AI)
Expired on: Sep 30, 2025
Job Location: Dhaka Office
Job Type: Full Time
Educational Qualification: Masters
Vacancy: 1
Minimum Experience: 4-5 Years

BHE UNI

  • Location: Banani, Dhaka, Bangladesh
  • Employment Type: Full-time
  • Salary Range: 50,000 – 60,000 BDT / month + Performance Bonus

Job Summary

Are you a data-driven marketing expert with a passion for education and a knack for leveraging cutting-edge AI? BHE UNI is revolutionising the learning landscape, and we’re looking for an experienced Digital Marketing Manager to lead our growth strategy. If you have a proven track record of scaling EdTech platforms and are excited by the power of AI to drive results, we want to hear from you!

Key Responsibilities

  • AI-Powered Strategy: Develop and execute comprehensive digital marketing strategies, integrating AI tools for audience segmentation, predictive analysis, content personalisation, and campaign optimisation to maximise ROI.
  • Multi-Channel Campaign Management: Lead and manage marketing campaigns across all digital channels, including SEO/SEM, social media (paid and organic), email marketing, content marketing, and affiliate partnerships.
  • Data-Driven Decision Making: Analyse campaign performance, user acquisition data, and market trends using tools like Google Analytics, SEMrush, and other analytics platforms. Translate complex data into actionable insights and strategic adjustments.
  • Content & SEO Excellence: Collaborate with the content team to create compelling, SEO-optimised content that resonates with our target audience of students, parents, and educators. Drive organic growth through on-page, off-page, and technical SEO best practices.
  • Lead Generation & Nurturing: Design and implement effective lead generation funnels and email nurturing sequences to convert prospects into loyal users of our platform.
  • Innovation & Experimentation: Stay at the forefront of digital marketing and AI trends. Continuously test new tools, platforms, and strategies to ensure we remain competitive and innovative.

Qualifications & Skills

  • Education: Bachelor’s degree in computer science, marketing, or Business(Master’s preferred but not mandatory).
  • Experience: A minimum of 4-5 years of digital marketing experience specifically within the education or EdTech industry is a must. You should have hands-on experience working with an education platform.
  • AI Proficiency: Demonstrable expertise in utilizing a variety of AI marketing tools for tasks such as content creation (e.g., Jasper, Copy.ai), ad optimization, SEO (e.g., Surfer SEO), and customer journey analysis.
  • Digital Marketing Mastery: Deep expertise in SEO, SEM (Google Ads), social media advertising (Meta, LinkedIn, TikTok), email marketing automation (e.g., HubSpot, Mailchimp), and analytics.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate reports, and make data-backed decisions to drive growth.
  • Strategic Thinker: Proven ability to develop a high-level strategy and manage its tactical execution.
  • Excellent Communicator: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams (product, sales, content).

Why You’ll Love Working with Us

  • Impactful Work: Be part of a mission-driven company that is directly shaping the future of education.
  • Innovation at the Core: We encourage experimentation and provide the resources to explore the latest in marketing technology and AI.
  • Career Growth: We are committed to your professional development and offer opportunities for advancement in a fast-growing company.
  • Collaborative Culture: Join a passionate, supportive, and forward-thinking team that values every member’s contribution.
  • Competitive Compensation: We offer a competitive salary, benefits package, and performance-based bonuses.

How to Apply

If you are ready to take on this exciting challenge and drive the growth of a leading EdTech platform, please send your resume and a cover letter detailing your experience in the education industry and your proficiency with AI marketing tools to hr@bheuni.io.

BHE UNI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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