MSc Business Analytics

Combining leading expertise from both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. Business analysts guide businesses to improve their decisions, processes, products, and services through data analysis – bridging the gap between IT and business to improve organizational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics, and data science within a global context. With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and know-how to identify, manage and analyze the most appropriate data sources to evaluate their performance.

Semester 1

• International Operations and Supply
• Performance Management

Semester 2 

• Research workshops
• Elective modules

Optional modules

You will choose one of the following modules:

• Contemporary Challenges in Global Business
• Creativity and Personal Development
• Entrepreneurship
• Fintech and Mobile Banking
• International Financial Reporting
• International Human Resource Management
• International Marketing Communications
• Mathematics for AI and Data Science
• Research Methods
• Strategic Human Resource Management
• Strategic Marketing in a Global Context
• Strategy and Information Management
• System Design and Programming

Semester 3

After you have completed the taught modules, you will undertake a large project to further develop your knowledge in a specific area of applied business analytics, management consultancy, or business analytics research.

Employability

In this course, you’ll learn to confidently and capably use and leverage data to provide solutions to a range of operational and strategic business problems. You could pursue roles as a graduate trainee, business consultant, business analyst, or data analyst, either as a consultant or in-house within market research, analytics function or with broader management responsibility. On completion, you’ll also be ideally placed to pursue further postgraduate studies at MPhil or Ph.D. level.

Past graduates within the Business School and School of Computing and Mathematics have secured positions in a variety of industries, including Deloitte, BAE Systems, and EY.

Typical roles:

• Business analyst/consultant
• Business intelligence analyst/consultant
• Business manager
• Data analyst/consultant
• Marketing analyst/consultant
• Supply chain analyst/consultant