MBA in Digital Marketing

This course is subject to validation. The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree – designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon analysis and interpretation of digital data.

• Managing Strategy, Operations, and Partnerships
• Managing Financial and Human Resources for Sustainable Business Success
• Marketing in the Digital Age and Corporate Social Responsibility
• Business Simulation with Professional Development
• Mental Wealth 4: Mental Wealth and Applied Research
• Applied Business Project

Employability:

Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialized ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market. Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine business issues with a fresh pair of eyes. And with our help, you will develop the analytical and problem-solving skills that will benefit you throughout your entire career.