The course involves three main aspects:
- the study of theories and ideas about media and cultural production in a global context
- the critical analysis of cultural texts and practices from around the world
- engagement in practical creative production.
The MA in Global Media and Culture seeks to explore the relationship between these three areas and to show how knowledge of each informs and influences the others. In addition, it will provide you with the skills necessary for academic study at an advanced level, either for those wishing to go on to further academic research or as advanced preparation for those interested in pursuing careers in a range of media and culture industries.
The emphasis of the program is the critical and analytical study of the contemporary global framework of media and cultural studies, the production and continuation of localized cultural identities within a global context, and a theoretically-informed approach to the creative production of media texts.
SEMESTER 1
Core modules
- Globalisation, Culture, Media
- Mediated Communications: Theory and Practice
- Leadership
Optional modules
You will choose one of the following modules:
- Marketing Management in the Digital Age
- International Business Context
- Contemporary Marketing Research
SEMESTER 2
Core modules
- Globalization, Culture, Media (continued)
Elective modules
You will choose one of the following:
- Doing Media Research
- Creativity and Personal Development
- Optional modules
You will choose two of the following:
- Entrepreneurship
- Opportunities and Challenges in Contemporary Management
- Contemporary Issues in International Business
- Branding
- International Marketing Communications
- English For Media Professionals
Alternatively, you will choose one of the above modules and the following module:
- Creative Media PracticeSEMESTER 3
After you have completed the taught modules, you will undertake a large project to further develop your knowledge in a specific area of media production, management consultancy, or media research. You will choose one of the options below:
- Dissertation
- Media project
- Consultancy Project
- Placement
- Entrepreneurship
Employability
This program is designed to give you an in-depth understanding of global media production, different business and management approaches, and the capacity to manage these processes effectively within creative economies. Key transferrable skills, such as high-level communication, critical thinking, and problem-solving, are embedded within the program to maximize your career opportunities.
It will prepare you for a range of management and leadership careers across the media and cultural sector, including in economics, business strategy, media policy, intellectual property rights, and marketing. You could choose to follow the communications route within a much broader range of sectors or focus on policy advisory and consultancy roles. On completion, you’ll be ideally placed to pursue further postgraduate studies at MPhil or Ph.D. level.
Past graduates have secured positions in a variety of creative (and related) industries, including broadcasting and filmmaking, advertising/PR, games development, and tourism.
