BSc (Hons) Marketing Data Analytics

This program prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behavior, digital marketing, social media marketing, brand management, and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability. The program is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice, and any marketing-related role.

Year 1

• Mental Wealth 1: Academic and Digital Proficiency (Core)
• People and Organisations (Core)
• Foundations of Marketing (Core)
• Fundamentals of Business Accounting (Core)
• Fundamentals of Economics (Core)
• Business Statistics and Data Analysis (Core)

Year 2

• Graduate Employability Competencies (Mental Wealth 2) (Core)
• Marketing Research Methods (Core)
• Integrated Marketing Communications (Core)
• Consumer Behaviour (Core)
• Digital Marketing (Optional)
• Sustainable Operations & Supply Chain Management (Optional)
• Introduction to Accounting and Finance (Optional)
• Marketing Internship (Optional)

There is an option to do a placement year on this course.

Year 3

• Global Enterprise and Consultancy Practice (Mental Wealth 3) (Core)
• Corporate Social Responsibility and Ethics (Core)
• Marketing Data Analytics Applied Project (Core)
• Social Media Marketing (Core)
• Customer Relationship Management (Core)
• Marketing Data Analytics (Core)

Employability

This program will prepare you for professional careers in marketing management, advertising, public relations, brand management, and any marketing-related career.