BA (Hons) Marketing and Business Management

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors.  You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights.

Year 1

• Management in Context
• Marketing Principles
• Consumer Behaviour 1

OPTIONAL MODULES

• Quantitative Methods I
• Introductory Microeconomics
• Advanced Business English Communication
• Business Law
• Accounting Principles
• Global Business Environment
• Academic English for Business Students (Part 1)
• Academic English for Business Students ( 2)
• The British and Global Economy
• Quantitative Methods II
• Foundations of Human Resource Management
• Introduction to International Business
• Financial Accounting
• Multinational Enterprise Business Perspectives
• Managing in a changing society

Year 2

• Organizational Behaviour
• Consumer Behaviour 2
• Marketing Research
• Digital and Marketing Communications

OPTIONAL MODULES

• Professional development
• Operations and Quality Management
• Corporate Governance and Social Responsibility
• Social Enterprise and Alternative Organising

Year 3

• Digital Marketing in Practice
• Marketing Insights – ISP
• Marketing and Globalisation

OPTIONAL MODULES

• Business Strategy
• Contemporary Retail Environments
• Comparative Business Cultures
• Strategic Marketing Management
• Managing Diversity – ISP
• Enterprise Business Plan

Employability:

This innovative course will provide you with a range of skills to take into business, the public sector, or the not-for-profit sector. Many organizations recruit business management and marketing graduates – not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions, and more. From within this wide range of organizations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, events designer, or within a digital marketing agency. You could also study for a postgraduate qualification in either subject.

Our graduates have gone on to work at:

• Avis
• Colgate Palmolive
• Educare
• I Prospect
• Asda
• Barratt Developments
• HSBC
• Jack Wills
• Mercedes Benz
• Network Rail
• Nationwide Building Society
• NHS