BA (Hons) Fashion Marketing

They say that fashion demands an eye for style. If that’s the case, fashion marketing demands one eye on style, one on hard business, and at least two more in the back of your head! Others may create the garment but it is you, the creative marketer, the skillful strategist, who will turn it into the must-have, must-wear commodity. You may not be the creator but what we’ll teach you on our new Fashion Marketing course is an art in its own right. We’ll teach you how to retail, brand, and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store.

Year 1

• Technical Skills & Innovation (Core)
• Fashion Practice (Core)
• Fashion Contexts and Research (Core)
• Fashion Process (Core)
• Fashion Enterprise (Core)
• Mental Wealth; Professional Life; Business of Fashion (Core)

Year 2

Subject to validation

• Technical Applications (Core)
• Creative Fashion Practice (Core)
• Theory of Fashion (Core)
• Process and Identity (Core)
• Fashion Enterprise 2 (Core)
• Mental Wealth Professional life: Business of Fashion 2 (Core)

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organization, adding valuable practical experience to your growing academic knowledge. The extra placement year means it will take four years to complete your studies, instead of three.

Year 3

* Subject to validation

• Applied Innovation (Core)
• Advanced Creative Practice (Core)
• Final Major Project – Theoretical Identity (Core)
• Final Major Project – Realisation (Core)
• Fashion Enterprise 3 (Core)
• Mental Wealth Professional life: Business of Fashion 3 (Core)

Employability

We expect our fashion marketing graduates to reap the same sort of success in the business that so many University of East London fashion students has enjoyed. We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses. It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management, and trend prediction.