BA (Hons) Fashion Marketing (With Foundation Year)

This extended course is perfect if you want a degree in Fashion Marketing but you don’t meet the standard entry requirements First we prepare you for your degree during the Foundation year, bringing you up to speed with academic skills and a firm grounding in the subject. Then you can go on to do the full undergraduate degree. In the full degree, we’ll teach you how to retail, brand, and merchandise fashion. You’ll discover promotional and sales strategies, learning how to take a new fashion product from the concept stage all the way to the high street store

Foundation Year

• Professional Life (Mental Wealth) (Core)
• Art & Design Workshops, Processes & Skills (Core)
• Art & Design Studio Practice & Portfolio (Core)
• Art & Design Specialist Workshops, Processes & Skills (Core)
• Art & Design Specialist Studio Practice & Portfolio (Core)
• Art & Design Contextual Studies (Core)

Year 1

• Technical Skills & Innovation (Core)
• Fashion Practice (Core)
• Fashion Contexts and Research (Core)
• Fashion Process (Core)
• Fashion Enterprise (Core)
• Mental Wealth; Professional Life; Business of Fashion (Core)

Year 2

Subject to validation

• Technical Applications (Core)
• Creative Fashion Practice (Core)
• Theory of Fashion (Core)
• Process and Identity (Core)
• Fashion Enterprise 2 (Core)
• Mental Wealth (Core)
• Professional life: Business of Fashion 2 (Core)
• Optional Placement Year

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organization, adding valuable practical experience to your growing academic knowledge. The extra placement year means it will take four years to complete your studies, instead of three.

Year 3

Subject to validation

• Applied Innovation (Core)
• Advanced Creative Practice (Core)
• Final Major Project – Theoretical Identity (Core)
• Final Major Project – Realisation (Core)
• Fashion Enterprise 3 (Core)
• Mental Wealth Professional life: Business of Fashion 3 (Core)

Employability

We’ve seen how having marketing know-how often brings out the entrepreneur in our designers. Some have set up their own businesses. It’s a good bet that our dedicated Fashion Marketing course will also prepare graduates to take up careers in related areas such as merchandising, buying, public relations, fashion journalism, campaign management, and trend prediction. Three of last year’s graduates, who studied marketing as part of their design course, have already gone on to land jobs as buyers for Urban Outfitters, Anthropologie, and Marks & Spencer. History shows you get noticed on our fashion courses – especially when your abilities are showcased at the annual Graduate Fashion Week show, attended by some of the industry’s leading creative talents.