BA (Hons) Business Management

BA (Hons) Business Management Course 2

BA (Hons) Business Management

The course has been created to combine theory with current industry practice. This way, you can develop an understanding of the relevant knowledge and skills you need to apply for business management roles. This course covers professional competencies, people and organizations, business economics, management and information systems, e-business, business ethics, market research, e-commerce, social media, and entrepreneurial finance.

Modules

Year 1

  • Concepts of management
  • Principles of marketing
  • Accounting and finance for managers
  • People and organizations
  • Business economics
  • Management and information systems

Year 2

  • The principles of managing e-business
  • Managing business and innovation
  • Managing business logistics and negotiations
  • Business ethics today: social and legal foundations

Plus two options from:

  • Business contracts
  • Diagnostic analytics
  • Emerging markets, and the Asia-pacific business environment
  • Entrepreneurial mindset – business discovery and development
  • Environmental economics and sustainability
  • Financial accounting and analysis
  • Fundamentals of finance
  • Fundamentals of project management
  • Marketing research
  • Human resource management
  • Retail operations
  • Social media in a business context
  • A foreign language and applied research report
  • Creative and media planning
  • The customer experience manager
  • Luxury!
  • The media relations manager

Year 3

  • Strategic management and leadership
  • Leading and managing SMEs

Plus four options from:

  • Management accounting for decision making
  • Practical analytics
  • Mobile applications – from idea to mass adoption
  • Entrepreneurial finance
  • Individual and organizational learning and development
  • Legal protection of business creativity
  • Brand management
  • PRINCE2® methodologies for project management
  • Retail boutique and shopper behavior
  • Business research methods
  • Professional placement module

Year 4
If you study the full-time BA (Hons) Business Management Degree you’ll have the option to undertake a work placement as part of the 4-year sandwich course. Modules are assessed by a mix of coursework assignments, presentations, and exams.

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