BA (Hons) Business Management with Marketing

You’ll find the modules of this course have a strong emphasis on enterprise and the development of practical skills – to prepare you for the complexities of marketing management. This course covers marketing planning, marketing strategy, market research, consumer behaviour, business logistics, team-building, leadership and general problem-solving.

Year 1

• Concepts of Management
• Principles of marketing
• Financial accounting fundamentals
• People and organisations
• Business economics
• Management and information systems

Year 2

Core modules:

• Managing the principles of e-business
• Managing business and innovation
• Marketing research
• Managing business logistics and negotiations
• Business ethics today: social and legal foundations

Optional modules:

• Business contracts
• Diagnostic analytics
• Emerging markets, and the Asia-pacific business environment
• Entrepreneurial mind-set – business discovery and development
• Environmental economics and sustainability
• Financial accounting and analysis
• Fundamentals of finance
• Fundamentals of project management
• Human resource management
• Retail operations
• Social media in a business context
• A foreign language and applied research report
• Creative and media planning
• The customer experience manager
• Luxury!
• The media relations manager

Year 3

• Strategic management and leadership
• Leading and managing SMEs
• Consumer Behaviour
• Marketing Strategy & Planning

Plus two options from:

• Management accounting for decision making
• Practical analytics
• Mobile applications – from idea to mass adoption
• Entrepreneurial finance
• Individual and organisational learning and development
• Legal protection of business creativity
• Brand management
• PRINCE2® – methodologies for project management
• Retail boutique and shopper behaviour
• Business research methods
• Professional placement module

Employability

You’ll be prepared when you graduate for a career in business, management and marketing. All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Our graduates have gone onto jobs such as:

• Local Business Development Manager at Audi
• Consultant at JCW
• Administration Assistant at NHS
• Talent Intelligence Manager at Talent Intelligence
• Operations and Administration at The Rose Theatre
• Assistant Events Officer at Birkbeck, University of London
• Customer Service at Santander UK Corporate & Commercial
• Administration Assistant at Mars Capital
• National Manager at Elevation Networks
• Sales & partnership manager at HomeRez
• Business Controller at L’Oréal Luxe Travel Retail Monde