BA (Hons) Advertising

The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast. At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works, and how it’s changing in relation to the world that it shapes, and that helps shape it.

Foundation Year(If Required)

• Academic Development (Core)
• Creative Project (Core)
• Ways of Seeing (Core)
• Narrative and Creativity (Core)
• Group Film Project (Core)
• Professional Development: Mental Wealth (Core)

Year 1

• Narrative 1: Narrative fiction (Core)
• Documentary 1: Documentary and Representation (Core)
• Aesthetics and Technologies 1: Practice as research (Core)
• Media Cultures (Core)
• Professional life: Mental Wealth – Agency 1 (Core)
• Social Media & Branded Content Design (Core)

Year 2

• Narrative 2: Advanced narrative (Core)
• Documentary 2: Experimental Documentary (Core)
• Employability and Enterprise (Core)
• Professional life: Mental Wealth – Agency 2 (Core)
• Celebrity & Influencer Marketing (Core)
• Digital Research in Practice (Core)

Year 3

• Final Project Development (Core)
• Final Project Completion (Core)
• Content Design & Execution (Core)
• Self-Branding; Identity & Social Media (Core)
• Aesthetics and Technologies 2: professional practices (Core)
• Professional life: Mental Wealth – Agency 2 (Core)

Employability

We pride ourselves on teaching such a range of key skills that you’ll find many doors to stimulating future employment open to you after graduation – and not just in advertising. UEL graduates have gone on to succeed in other areas such as market research, marketing, and public relations. That is, in part, down to the contacts you can make during the course. Many students have managed to land jobs after making an impact on employers during their work placements. UEL advertising graduates have the advantage of enjoying a wealth of industry knowledge together with a deep understanding of consumer culture. So it’s little wonder our graduates are in demand to work in a range of promotional industries.