MSc Enterprise and Innovation

On our exciting new flagship MSc, you’ll interact with entrepreneurs and start-ups, working on real-life business projects while you learn to give you the skills, knowledge, and versatility to create and lead change with confidence in dynamic, unpredictable, complex, and diverse environments. Capitalizing on Keele Business School’s co-location with the Smart Innovation Hub, you’ll engage not only with leading academics but with start-ups and entrepreneurs to gain a thorough grounding in current theories and concepts of enterprise and innovation while watching entrepreneurs in action.

Course Structure

SEMESTER 1

Core modules

• Creative and Personal Development
• New Business Plan
• Entrepreneurship and Innovation for Sustainable Development
• Portfolio (part 1)

SEMESTER 2

Core modules

• Marketing Management in the Digital Age
• Developing an Investable Business Plan 
• Portfolio (part 2)

During semester two you can also tailor your learning by choosing an elective from a large range of optional modules.

SEMESTER 3

After you have completed the taught modules, you will undertake a large independent project to further develop your knowledge in a specific area of management or to tackle a specific management issue within an organization, all of which is designed to enhance your employability. You will choose one of the options below:

• Research dissertation
• Consultancy project
• Placement (UK/EU students only)
• Entrepreneurship (UK students only)

Employability

This exciting master’s course aims to futureproof your career by equipping you with the necessary knowledge, skills, and techniques to solve current and future real-world problems. While the challenges may change over time, the problem-solving processes we teach will remain as relevant as ever. Gaining practice and experience while you study, you’ll gain a comprehensive understanding of the nature of entrepreneurialism, the role of entrepreneurs in the economy, and the operating models of entrepreneurial businesses. You’ll learn how to apply a range of different theories, creative and innovative approaches, tools, and techniques and, at the same time, develop the skills required to solve business dilemmas, think up and implement solutions, making the most appropriate business decisions.