The world is filled with advertising. From street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast. At the University of East London, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works, and how it’s changing in relation to the world that it shapes, and that helps shape it.

BSc (Hons) Human Resource Management
Modules
Foundation Year(If Required)
- Mental Wealth: Employability in a Changing World (Core)
- Developing Academic Skills for Business (Core)
- Developing Academic Literacy (Core)
- Inside Business (Core)
- Connecting to Business and Employment through Volunteering (Core)
- The Global Business Enterprise (Core)
Year 1
- Mental Wealth 1: Academic and Digital Proficiency (Core)
- Fundamentals of Economics (Core)
- Business Statistics and Data Analysis (Core)
- Foundations of Marketing (Core)
- People and Organisations (Core)
- Fundamentals of Business Accounting (Core)
Year 2
- Mental Wealth 2: Graduate Employment Competencies (Core)
- Managing and Coordinating the HR Function (Core)
- Resourcing and Talent Management (Core)
- Employment Law (Core)
- Reward Management (Core)
- Learning and Development (Optional)
- International HRM (Optional)
- HRM Work-Based Reflective Practice (Optional)
Optional Placement Year
This course offers the opportunity for year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organization, adding valuable practical experience to your growing academic knowledge. The extra placement year means it will take four years to complete your studies, instead of three.
Year 3
- Mental Wealth 3: Global enterprise and consultancy practice (Core)
- Applied HR project (Core)
- Employee Engagement & Employment Relations (Core)
- HRIS (Human Resource Information Systems) (Core)
- Strategic HRM & Leadership in Organisations (Core)
- Business Ethics & Business Research (Core)
Employability
The course is ideal preparation for a career in HR – you will learn the specific, practical skills that employers need, while also learning about broader business topics that can be applied in a variety of roles and industries. The course is accredited by the Chartered Institute of Personnel and Development, demonstrating to employers that your knowledge of HR will be comprehensive and up-to-date. You will also have the option of studying an entrepreneurship module that will be valuable for students who want to start their own businesses – our very own Knowledge Dock is an on-campus resource that can help you incubate your business ideas and secure funding.
Key Facts
Requirements
- A-LEVELMust include passes at A2 in at least two subjects.
- BTEC
Extended Diploma or Diploma - INTERNATIONAL BACCALAUREATE
Diploma with 25 points including a minimum of 15 points at Higher Level. - Overall Academic IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognized equivalent).
Duration options
Full-time, 3 years
Full-time, 4 years
Full-time, 5 years
Part-time
Start date
September
Fees and Applying
EU/Home – Tuition Fees:
- Full-time: £9,250 EU
- Part-time: £2,310 UK
International –
- Tuition Fees: £13,320



